Benchmark® to Operate First Margaritaville Resort in Tx-Margaritaville Lake Resort, Lake Conroe-Houston


The Woodlands TX,– BENCHMARK®, a global hospitality company, will operate a major new resort in the Houston area, which will be the first Margaritaville Resort in Texas. Scheduled to open in summer 2020, the all-suite Margaritaville Lake Resort, Lake Conroe-Houston will feature 335 suites. Bars and restaurants will feature iconic Margaritaville dining concepts – the LandShark Bar & Grill with boat slips on Lake Conroe, 5 o’Clock Somewhere Swim Up Pool Bar, Lone Palm Pool Bar & Restaurant, License to Chill Bar & Grill, and Joe Merchant Grab n’ Go and a Margaritaville retail store.

Located on 186 lakefront acres on 21-mile-long Lake Conroe, Margaritaville Lake Resort, Lake Conroe-Houston will offer an array of recreational activities: an 18-hole golf course, a three-acre water park with a lazy river and outdoor activities pools, pickleball, tennis, swimming, boating, fishing, jet skiing and water skiing. Margaritaville’s popular full-service St. Somewhere Spa and spacious 24-hour fitness center will provide exceptional wellness options. With 72,000 square feet of IACC-approved indoor/outdoor meeting space, the resort can accommodate special events and meetings of all sizes. Located just one hour from Houston and approximately three hours from major hubs in Austin, Dallas and San Antonio, the resort is close to more than 19 million consumers. The project is a joint venture between Songy Highroads (SHR) and The Wampold Companies. The Margaritaville Lake Resort, Lake Conroe, will be part of Benchmark’s flagship brand, Benchmark Resorts & Hotels.

“Benchmark is very excited to be a part of this groundbreaking project that will bring the iconic Margaritaville brand to the Houston market and our Lone Star State neighbors, and beyond,” said Benchmark CEO Alex Cabañas. He also notes that thanks to a booming statewide economy, Benchmark is growing rapidly in Texas. The Margaritaville property will join the Contessa Hotel, located on San Antonio’s famous Riverwalk, the Doug Pitcock ’49 Texas A&M Hotel and Conference Center which opened last year on the campus of Texas A&M University in College Station, La Cantera Resort & Spa, also in San Antonio, and the all-new Delta Hotels by Marriott Dallas Allen & Watters Creek Convention Center.

“The Margaritaville lifestyle brand is one of the hottest in the country, and Texas is a prime market for it,” said Todd Nocerini, chief operating officer of SHR. “The fact that the lakeside resort is easily accessible by car for residents of the state’s four largest markets only adds to the excitement and potential guest pool. This venture represents an opportunity to align with a beloved brand that has created a community of loyal customers united by a shared mindset,” added Nocerini. “Margaritaville properties are known to be top performers in guest satisfaction, which makes them a great partner.”

“Texas’ buoyant economy makes it an ideal time to grow within the state,” says Cabañas, himself a Texas native and proud graduate of Texas A&M University. He notes that Texas has once again claimed the top spot on CNBC’s Best States for Business ranking, with the energy sector a major factor in the state’s $1.6 trillion economy and the gain. more than 350,000 jobs last year. Business travel to Texas is on the rise and 23% of its visitors are traveling for business, with growing numbers of these millennials, many of whom are moving to Texas cities.

Located just 60 minutes from Houston via I-45, the Lake Conroe area exemplifies this dynamic growth. The 2,000-acre man-made lake is 21 miles long and offers a variety of recreational opportunities including boating, fishing, hunting, golfing, swimming, water skiing, jet skiing, and snorkeling. tennis. A booming real estate market has resulted from the growth of businesses in the area, including financial institutions, engineering companies, energy, utilities, and independent business owners.

Margaritaville Lake Resort, Lake Conroe Photo Link:

About Songy Highroads, LLC
SHR is an Atlanta-based commercial real estate company focused on the acquisition, development and redevelopment of institutional quality real estate projects primarily in the office and hotel sectors. Since 1992, Songy Highroads executives have completed more than $1.5 billion in acquisitions and developments in Florida, Georgia, Louisiana, Tennessee, Texas, Virginia and Washington, DC. For more information about the company, please visit

About Margaritaville
Margaritaville is a global lifestyle brand inspired by the lyrics and lifestyle of singer, songwriter and bestselling author Jimmy Buffett, whose songs evoke a passion for tropical escape and relaxation.


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