BENCHMARK to Operate First Margaritaville Resort at TX-Margaritaville Lake Resort, Lake Conroe-Houston
Margaritaville Lake Resort, Lake Conroe-Houston
BENCHMARK will operate a major new resort in the Houston area, which will be the first Margaritaville Resort in Texas. Scheduled to open in summer 2020, the all-suite Margaritaville Lake Resort, Lake Conroe-Houston, will feature 335 suites. Bars and restaurants will feature iconic Margaritaville dining concepts – the LandShark Bar & Grill with boat holds on Lake Conroe, the 5-hour Somewhere Swim Up Pool Bar, the Lone Palm Pool Bar & Restaurant, the License to Chill Bar & Grill, and Joe Merchant Grab n ‘Go, and a Margaritaville retail store.
Located on 186 lakefront acres on 34 km long Lake Conroe, the Margaritaville Lake Resort, Lake Conroe-Houston will offer an array of recreational activities: an 18-hole golf course, a three-acre water park with a man-made river and pools, pickleball, tennis, swimming, boating, fishing, jet skiing and water skiing. Margaritaville’s popular full-service St. Somewhere Spa and a spacious 24-hour fitness center will provide exceptional wellness options. With 72,000 square feet of IACC approved indoor / outdoor meeting space, the resort can accommodate special events and meetings of all sizes. Located just an hour from Houston and about three hours from major hubs in Austin, Dallas and San Antonio, the resort is within reach of over 19 million consumers. The project is a joint venture of Songy Highroads (SHR) and The Wampold Companies. The Margaritaville Lake Resort, Lake Conroe, will be part of Benchmark’s signature brand, Benchmark Resorts & Hotels.
“Benchmark is very excited to be a part of this revolutionary project that will bring the iconic Margaritaville brand to the Houston market, and to our neighbors throughout Lone Star State, and beyond,” said Alex Cabañas, CEO of Benchmark. He also notes that thanks to a booming statewide economy, Benchmark is growing rapidly in Texas. The Margaritaville property will join the Contessa Hotel, located on San Antonio’s famous Riverwalk, the Doug Pitcock ’49 Texas A&M Hotel and Conference Center which opened last year on the campus of Texas A&M University in College Station, La Cantera. Resort & Spa, also in San Antonio, and the brand new Delta Hotels by Marriott Dallas Allen & Watters Creek Convention Center.
“The Margaritaville lifestyle brand is one of the hottest in the country and Texas is a prime market for it,” said Todd Nocerini, COO of SHR. “The fact that the lakeside resort is an easy commute for residents of the state’s four largest markets only adds to the excitement and potential pool of guests. This business represents an opportunity to align with a beloved brand that has created a community of loyal customers united by a shared mindset, ”added Nocerini. “Margaritaville’s properties are known to be the best performers in terms of customer satisfaction, which makes them an excellent partner. “
“Texas’ vibrant economy makes it a great time to grow in the state,” says Cabañas, himself a Texas native and a proud graduate of Texas A&M University. He notes that Texas has again claimed the top spot in CNBC’s Best States for Business Rankings, with the energy sector a major contributor to the 1.6 trillion state’s economy. dollars and the gain of more than 350,000 jobs last year. Business travel to Texas is on the rise, and 23% of its visitors are traveling on business, with a growing number of these millennials, many of whom are making Texas cities their home.
Located just 60 minutes from Houston via I-45, the Lake Conroe area exemplifies this dynamic growth. The 2,000-acre man-made lake stretches 21 miles in length and offers a variety of recreational opportunities including boating, fishing, hunting, golfing, swimming, water skiing, jet skiing and tennis. A booming real estate market has resulted from the growth of businesses in the region, including financial institutions, engineering companies, energy, utilities and independent business owners.
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